Cathy Simmons

Branding with Archetypes 2025

Wed, 15 Oct 2025 18:58:03 +0000

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Do you need an ‘origin story’?

Wed, 02 Oct 2024 15:12:46 +0000

Do you have a hero’s journey or ‘origin’ story? And if you’re not familiar with the concept, I’m talking about our personal story of how we went from where we didn’t want to be, overcame our stuff, and became became the person we are now, ‘from desperation to amazing’ story We are told that, as […]

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Does your therapist need to have been through what you have?

Sat, 28 Sep 2024 19:57:32 +0000

An interesting question came up recently in a Facebook Group about therapy and therapists. The implication was that if the therapists hadn’t experienced what the client is experiencing, then whilst they are ‘well-meaning’, they are operating outside their sphere of expertise and should have referred on instead. As you would imagine, I have some thoughts […]

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Moving away from pay-per-session – Part 2

Sat, 28 Sep 2024 19:21:38 +0000

A litle while ago, I posted about shifting away from the pay-by-the-session model for therapists and healers, and got some fantastic replies and a wonderful conversation about the pros and cons HERE’S THE POST One (very valid) question I had was:- “Any ideas of what might work better??? Love this idea but client wants to […]

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Moving away from pay-per-session – Part 1

Sat, 28 Sep 2024 19:10:56 +0000

Should therapists and Healers move away from charging by the hour? Ever thought that you could give a better service to your clients just by changing the way you charge and offer your services? Let me elaborate. When you charge by the hour (or session) your clients and potential clients have an easy way to […]

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Is it a mind gremlin – or not?

Sat, 28 Sep 2024 17:37:20 +0000

Gremlin? Or not a gremlin? Here’s something that I see a lot. You have a goal – something you really want. You know what you have to do to get it, and yet you start doing anything else to avoid doing it. Familiar? I think there are a number of things that could be going […]

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Thinking of niching down?

Sat, 28 Sep 2024 17:32:23 +0000

Thinking of niching down, but worried about losing clients? I remember this, like it was yesterday. Like so many hypnotherapists, displayed proudly on my website was a long, bullet-point list of everything that hypnotherapy can help with. Everything from physical and emotional issues, through to behavioural, relationship and performance challenges. The list was huge. And, […]

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Client Avatar, Anyone?

Sat, 28 Sep 2024 17:11:36 +0000

‘Oh no! – not another Ideal-Client-Avatar exercise!’ went through my mind as I started yet-another-business course. I have done so many of these I have ICAs coming out of my ears, and yet so often I’d ended up with something unrealistic and unaligned, and certainly not something that was filling me with joy. And, […]

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Does Online Therapy Work?

Thu, 22 Aug 2024 14:28:02 +0000

One great thing that’s come out of the last few years is a much greater openness to having therapy online. No more need to trek across town and sit in a waiting room, where you look around and can’t help wondering what the others are in there for – and worse – they are probably […]

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Branding for Therapists & Healers

Thu, 27 Jun 2024 15:27:45 +0000

What does branding mean for the small, self-employed therapy or healing business? (given we’re not Nike!). What deeper purpose is served by getting clear on our brand? Watch the video to find out What’s your BRAND ARCHETYPE? Take the quiz Discovering your brand archetype will open your eyes to the essence you want to […]

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Modern Energy Trainer

Wed, 23 Nov 2011 00:00:00 +0000

BIG +10 congratulations to Cathy Simmons for completing Modern Energy Trainer with GoE trainer Silvia Hartmann!