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The post Branding with Archetypes 2025 appeared first on Cathy Simmons.

Do you have a hero’s journey or ‘origin’ story? And if you’re not familiar with the concept, I’m talking about our personal story of how we went from where we didn’t want to be, overcame our stuff, and became became the person we are now, ‘from desperation to amazing’ story We are told that, as […] The post Do you need an ‘origin story’? appeared first on Cathy Simmons.

An interesting question came up recently in a Facebook Group about therapy and therapists. The implication was that if the therapists hadn’t experienced what the client is experiencing, then whilst they are ‘well-meaning’, they are operating outside their sphere of expertise and should have referred on instead. As you would imagine, I have some thoughts […] The post Does your therapist need to have been through what you have? appeared first on Cathy Simmons.

A litle while ago, I posted about shifting away from the pay-by-the-session model for therapists and healers, and got some fantastic replies and a wonderful conversation about the pros and cons HERE’S THE POST One (very valid) question I had was:- “Any ideas of what might work better??? Love this idea but client wants to […] The post Moving away from pay-per-session – Part 2 appeared first on Cathy Simmons.

Should therapists and Healers move away from charging by the hour? Ever thought that you could give a better service to your clients just by changing the way you charge and offer your services? Let me elaborate. When you charge by the hour (or session) your clients and potential clients have an easy way to […] The post Moving away from pay-per-session – Part 1 appeared first on Cathy Simmons.

Gremlin? Or not a gremlin? Here’s something that I see a lot. You have a goal – something  you really want. You know what you have to do to get it, and yet you start doing anything else to avoid doing it. Familiar? I think there are a number of things that could be going […] The post Is it a mind gremlin – or not? appeared first on Cathy Simmons.

Thinking of niching down, but worried about losing clients? I remember this, like it was yesterday. Like so many hypnotherapists, displayed proudly on my website was a long, bullet-point list of everything that hypnotherapy can help with. Everything from physical and emotional issues, through to behavioural, relationship and performance challenges. The list was huge. And, […] The post Thinking of niching down? appeared first on Cathy Simmons.

‘Oh no! – not another Ideal-Client-Avatar exercise!’ went through my mind as I started yet-another-business course.   I have done so many of these I have ICAs coming out of my ears, and yet so often I’d ended up with something unrealistic and unaligned, and certainly not something that was filling me with joy. And, […] The post Client Avatar, Anyone? appeared first on Cathy Simmons.

One great thing that’s come out of the last few years is a much greater openness to having therapy online. No more need to trek across town and sit in a waiting room, where you look around and can’t help wondering what the others are in there for – and worse – they are probably […] The post Does Online Therapy Work? appeared first on Cathy Simmons.

  What does branding mean for the small, self-employed therapy or healing business? (given we’re not Nike!). What deeper purpose is served by getting clear on our brand? Watch the video to find out What’s your BRAND ARCHETYPE?  Take the quiz Discovering your brand archetype will open your eyes to the essence you want to […] The post Branding for Therapists & Healers appeared first on Cathy Simmons.

BIG +10 congratulations to Cathy Simmons for completing Modern Energy Trainer with GoE trainer Silvia Hartmann!